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How CPG 3.0 brands will combine world-changing purpose with strategic capabilities to deliver an enduring advantage (Part 3/3).

How CPG 3.0 brands will combine world-changing purpose with strategic capabilities to deliver an enduring advantage (Part 3/3).

by Ken Plasse | Jan 13, 2021 | Insights

In Part 1, I detailed why many of today’s brands will no longer cut it as we near the end of the CPG 2.0 era. In Part 2 , I detailed how to create a sustained advantage by owning select supply chain components or competencies to differentiate your brand creating an...
Is your company ready to compete in a CPG 3.0 World?

Is your company ready to compete in a CPG 3.0 World?

by Ken Plasse | Oct 27, 2020 | Insights

Part 2: CPG 3.0 – Building next-generation CPG companies that deliver sustainable competitive advantage The situation: Wouldn’t you love to have a big, sustainable advantage over your competitors like Nike’s Zoom Zaperfly shoe provides to its elite...
Today’s brands won’t cut it in a consumer goods 3.0 world

Today’s brands won’t cut it in a consumer goods 3.0 world

by Ken Plasse | Oct 5, 2020 | Insights

Part 1 – Consumer Goods 2.0: Better for you brands without sustainable competitive advantage For years big iconic brands dominated our landscape. Consumers were loyal, private label was minimal and big CPG had the power balance with retailers. $1B+ brands...

Recent Posts

  • How CPG 3.0 brands will combine world-changing purpose with strategic capabilities to deliver an enduring advantage (Part 3/3).
  • Is your company ready to compete in a CPG 3.0 World?
  • The Long-Term Case for Private Label
  • Today’s brands won’t cut it in a consumer goods 3.0 world
  • Data Vs. Gut

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