by Ken Plasse | Jan 13, 2021 | Insights
In Part 1, I detailed why many of today’s brands will no longer cut it as we near the end of the CPG 2.0 era. In Part 2 , I detailed how to create a sustained advantage by owning select supply chain components or competencies to differentiate your brand creating an...
by Ken Plasse | Oct 27, 2020 | Insights
Part 2: CPG 3.0 – Building next-generation CPG companies that deliver sustainable competitive advantage The situation: Wouldn’t you love to have a big, sustainable advantage over your competitors like Nike’s Zoom Zaperfly shoe provides to its elite...
by Ken Plasse | Oct 5, 2020 | Insights
Part 1 – Consumer Goods 2.0: Better for you brands without sustainable competitive advantage For years big iconic brands dominated our landscape. Consumers were loyal, private label was minimal and big CPG had the power balance with retailers. $1B+ brands...
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