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How CPG 3.0 brands will combine world-changing purpose with strategic capabilities to deliver an enduring advantage (Part 3/3).

How CPG 3.0 brands will combine world-changing purpose with strategic capabilities to deliver an enduring advantage (Part 3/3).

by Ken Plasse | Jan 13, 2021 | Insights

In Part 1, I detailed why many of today’s brands will no longer cut it as we near the end of the CPG 2.0 era. In Part 2 , I detailed how to create a sustained advantage by owning select supply chain components or competencies to differentiate your brand creating an...

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