by Ken Plasse | Oct 27, 2020 | Insights
Part 2: CPG 3.0 – Building next-generation CPG companies that deliver sustainable competitive advantage The situation: Wouldn’t you love to have a big, sustainable advantage over your competitors like Nike’s Zoom Zaperfly shoe provides to its elite...
by Ben Rudman | Oct 6, 2020 | Insights
In Part 1: Naturally Re-thinking Manufacturing, we discussed increased demand for natural food and associated high barriers to scale. We then examined the divergent paths of food brands and manufacturing infrastructure in Part II: Diverging Brands and Manufacturers....
by Ken Plasse | Oct 5, 2020 | Insights
Part 1 – Consumer Goods 2.0: Better for you brands without sustainable competitive advantage For years big iconic brands dominated our landscape. Consumers were loyal, private label was minimal and big CPG had the power balance with retailers. $1B+ brands...
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